Open Wide: How Hollywood Box Office Became a National Obsession
by Hayes, Dade, and Bing, Jonathan
- Used
- Very Good
- Hardcover
- first
- Condition
- Very Good/Fine
- ISBN 10
- 1401352006
- ISBN 13
- 9781401352004
- Seller
-
Santa Barbara, California, United States
Payment Methods Accepted
About This Item
New York: Miramax Books; Hyperion, 2004. x, 432 pages, illustrations; 22 cm. Near fine. Tight, clean copy. Age toning. Stated First Edition. Fine DJ. "Every weekend, some of the most powerful players in Hollywood hold their breath and wait to be told a number. Years of work, tens of millions of dollars, and entire careers will be judged against this number. Within hours, it will be reported on the morning news and become a topic of idle conversation across the country. The number determines a movie's ultimate destiny, It is the art and science of filmmaking distilled to a few digits and a dollar sign. It is the opening weekend box office gross. On July 4, 2003, three highly touted studio soldiers were sent to battle for the hearts and souls (and wallets) of American moviegoers. That was the weekend that Arnold Schwarzenegger's Terminator 3 collided Reese Witherspoon's Legally Blonde 2 and Brad Pitt's Sinbad in thousands of theaters across America. In Open Wide, veteran Hollywood journalists Dade Hayes and Jonathan Bing brilliantly illuminate this quest for box office supremacy. chronicling the nerve-wracking months leading to that summer showdown, following every key decision that took these movies into the nation's multiplexes. They watch as focus groups of suburban teenage girls critique movie trailers and advertising campaigns. They are in Cannes when Terminator 2 robots are unleashed and in London for Legally Blonde 2's lavish, chaotic press junket. A mammoth convention in Las Vegas finds celebrities and studio executives mingling awkwardly with small-town theater owners and vendors hawking high-concept snacks for adventurous concession stands. The films are screened, tested, and frantically re-cut. Publicity stunts are engineered and theater exhibition chains are booked. Star egos are stroked and the Terminator himself announces his campaign for the California statehouse. As the clock ticks down to July 4, opening weekend becomes a moment of eager expectation for some and utter dread for others. And, inevitably, the numbers arrive. Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to a national obsession, they bring acute insight to an industry that is increasingly devoted to producing the next big blockbusterthe next high-concept, future-franchise picture that they can 'open wide.'" - Publisher.. 1st. Hardcover. Very Good/Fine. 8vo.
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Details
- Bookseller
- LEFT COAST BOOKS (US)
- Bookseller's Inventory #
- 109892
- Title
- Open Wide: How Hollywood Box Office Became a National Obsession
- Author
- Hayes, Dade, and Bing, Jonathan
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Fine
- Edition
- 1st
- ISBN 10
- 1401352006
- ISBN 13
- 9781401352004
- Publisher
- Miramax Books; Hyperion
- Place of Publication
- New York
- Date Published
- 2004
- Size
- 8vo
- Bookseller catalogs
- XXX / COLLECTIBLES; Film, TV, & Video / Film / History & Criticism;
Terms of Sale
LEFT COAST BOOKS
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About the Seller
LEFT COAST BOOKS
Biblio member since 2016
Santa Barbara, California
About LEFT COAST BOOKS
Established in Santa Barbara, California, in 2004, Left Coast Books specializes in ART BOOKS, offering thousands of titles on painting, sculpture, graphic arts, architecture, design, photography, film, video, and performance art. We also sell classics, literature, history, and a broad variety of useful academic books.
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...