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The Origin of Brands Discover the Natural Laws of Product Innovation and Business Survival Hardcover - 2004 - 1st Edition
by Al Ries; Laura Ries
- New
- Hardcover
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Details
- Title The Origin of Brands Discover the Natural Laws of Product Innovation and Business Survival
- Author Al Ries; Laura Ries
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition New
- Pages 308
- Volumes 1
- Language ENG
- Publisher Collins, New York, New York, U.s.a.
- Date May 11, 2004
- Illustrated Yes
- Bookseller's Inventory # M6305
- ISBN 9780060570149 / 0060570148
- Weight 1.02 lbs (0.46 kg)
- Dimensions 8.25 x 5.5 x 1.05 in (20.96 x 13.97 x 2.67 cm)
- Library of Congress subjects Branding (Marketing), Brand name products
- Library of Congress Catalog Number 2004042466
- Dewey Decimal Code 658.827
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First line
THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.