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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Paperback - 2005
by Ries, Al
- New
The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.
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Details
- Title The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
- Author Ries, Al
- Binding Paperback
- Edition Reprint
- Condition New
- Pages 320
- Volumes 1
- Language ENG
- Publisher Harper Business, New York, New York, U.S.A.
- Date 2005-09-27
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- Bookseller's Inventory # 52YZZZ001S33_ns
- ISBN 9780060570156 / 0060570156
- Weight 0.53 lbs (0.24 kg)
- Dimensions 8 x 5.36 x 0.75 in (20.32 x 13.61 x 1.91 cm)
- Dewey Decimal Code 658.827
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First line
THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.