The Overwaitea Story: BC's Very Own Food People, Since 1915

Overwaitea Food Group, 2015. 1st Edition . Hardcover. New/New. First Edition. 4to - over 9¾ - 12" tall. Foreword by Jim Pattison. Fine green oblong hardcover. Fine brown color pictorial DJ. (2015), 4to,, 7-141pp. , "Overwaitea Foods is a regional chain of supermarkets located in British Columbia, Canada. On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea". In 1968, Jim Pattison purchased Overwaitea. As of January 2007, the chain operated 15 outlets throughout the province, primarily in the smaller towns of British Columbia, while a number of stores formerly operated under the Overwaitea brand have since been converted to that of its sister chain, Save-On-Foods. Their parent company, the Overwaitea Food Group, also owns Urban Fare, PriceSmart Foods and Cooper's Foods. All are owned by the Jim Pattison Group." wikipedia.