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Paid Attention: Innovative Advertising for a Digital World

Paid Attention: Innovative Advertising for a Digital World Paperback - 2015 - 1st Edition

by Yakob, Faris

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  • Paperback

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Details

  • Title Paid Attention: Innovative Advertising for a Digital World
  • Author Yakob, Faris
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Very Good
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2015
  • Illustrated Yes
  • Bookseller's Inventory # GOR007173476
  • ISBN 9780749473600 / 0749473606
  • Weight 0.76 lbs (0.34 kg)
  • Dimensions 9.25 x 6.14 x 0.47 in (23.50 x 15.60 x 1.19 cm)
  • Library of Congress subjects Electronic commerce, Advertising
  • Library of Congress Catalog Number 2015000915
  • Dewey Decimal Code 659.1

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About the author

Faris Yakob is the founder of Genius Steals LLC, an ideas and innovation consultancy. Previously he was Chief Innovation Officer at MDC Partners and Executive Vice President, Chief Technology Strategist at McCann Erickson. He regularly writes about brands, media, communications and technology in publications such as the Financial Times, Forbes, Advertising Age and Media Week. He is a frequent speaker at international conferences and lectures at MIT and USC. He is also a contributor to What is a 21st Century Brand?, also published by Kogan Page.