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The PDMA ToolBook 1 for New Product Development
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The PDMA ToolBook 1 for New Product Development Hardcover - 2002 - 1st Edition

by Belliveau, Paul [Editor]; Griffin, Abbie [Editor]; Somermeyer, Stephen [Editor];

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Wiley, 2002-04-18. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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From the publisher

Alle Stadien der Produktentwicklung - von der Idee ber Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick.

First line

The innovation process may be divided into three areas: the fuzzy front end (FFE), the new product development (NPD) process, and commercialization, as indicated in Figure 1-1.

From the rear cover

Expert techniques and effective practices in product development

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

  • Dealing with project and portfolio risk
  • Improving portfolio management
  • Surviving as a project champion
  • Modeling the pipeline
  • Technology Stage-Gating
  • Hunting for winners in the Fuzzy Front End
  • Trend mapping and lead-user analysis
  • And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.

About the author

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.