The PDMA ToolBook 1 for New Product Development Hardcover - 2002 - 1st Edition
by Belliveau, Paul [Editor]; Griffin, Abbie [Editor]; Somermeyer, Stephen [Editor];
- New
- Hardcover
Description
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Details
- Title The PDMA ToolBook 1 for New Product Development
- Author Belliveau, Paul [Editor]; Griffin, Abbie [Editor]; Somermeyer, Stephen [Editor];
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition New
- Pages 480
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2002-04-18
- Illustrated Yes
- Features Bibliography, Glossary, Illustrated, Index, Table of Contents
- Bookseller's Inventory # Q-0471206113
- ISBN 9780471206118 / 0471206113
- Weight 1.75 lbs (0.79 kg)
- Dimensions 9.54 x 6.4 x 1.12 in (24.23 x 16.26 x 2.84 cm)
- Library of Congress subjects Product management, New products - Management
- Library of Congress Catalog Number 2002003707
- Dewey Decimal Code 658.575
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From the publisher
First line
From the rear cover
In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:
- Dealing with project and portfolio risk
- Improving portfolio management
- Surviving as a project champion
- Modeling the pipeline
- Technology Stage-Gating
- Hunting for winners in the Fuzzy Front End
- Trend mapping and lead-user analysis
- And much more
With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.