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Persuasion: Social Influence and Compliance Gaining; International Student Edition

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Persuasion: Social Influence and Compliance Gaining; International Student Edition

by Robert H Gass

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  • Paperback
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New
ISBN 10
036719614X
ISBN 13
9780367196141
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About This Item

Paperback / softback. New. <p>Now in its sixth edition, <em>Persuasion: Social Influence and Compliance Gaining</em> continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. </p> <p></p> <p>Forthcoming: Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.</p> <p></p>

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780367196141
Title
Persuasion: Social Influence and Compliance Gaining; International Student Edition
Author
Robert H Gass
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
036719614X
ISBN 13
9780367196141

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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