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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In
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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) Paperback - 2015 - 4th Edition

by Add Gregory, Anne

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Details

  • Title Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
  • Author Add Gregory, Anne
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2015-12
  • Bookseller's Inventory # 521PY6001T9P
  • ISBN 9780749468736 / 0749468734
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 9.25 x 6.3 x 0.47 in (23.50 x 16.00 x 1.19 cm)

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About the author

Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an advisor at board level to a number of large organizations. Anne is also series editor for the PR in Practice series (published by Kogan Page).