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Planning and Managing Public Relations Campaigns: A Strategic Approach
Stock Photo: Cover May Be Different

Planning and Managing Public Relations Campaigns: A Strategic Approach Paperback - 2015 - 4th Edition

by Gregory, Anne

  • Used
  • Paperback

Description

Kogan Page, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749468736
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About the author

Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an advisor at board level to a number of large organizations. Anne is also series editor for the PR in Practice series (published by Kogan Page).