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Pop! : Create the Perfect Pitch, Title, and Tagline for Anything Paperback - 2009
by Horn, Sam
- Used
From the author of "Tongue Fu!" comes a unique and inspiring guide to jumpstart creativity and make ideas pop. Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process to create one-of-a-kind ideas, products, and messages that pop into consumers' imaginations.
Description
Details
- Title Pop! : Create the Perfect Pitch, Title, and Tagline for Anything
- Author Horn, Sam
- Binding Paperback
- Edition Reprint
- Condition Used - Very Good
- Pages 256
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group, U.S.A.
- Date 2009-02-03
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 5673411-6
- ISBN 9780399533617 / 0399533613
- Weight 0.5 lbs (0.23 kg)
- Dimensions 8.26 x 5.48 x 0.68 in (20.98 x 13.92 x 1.73 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Advertising, Communication in marketing
- Dewey Decimal Code 658.802
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Summary
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.