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POP!: Create the Perfect Pitch, Title, and Tagline for Anything
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POP!: Create the Perfect Pitch, Title, and Tagline for Anything Paperback - 2009

by Horn, Sam

  • Used

From the author of "Tongue Fu!" comes a unique and inspiring guide to jumpstart creativity and make ideas pop. Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process to create one-of-a-kind ideas, products, and messages that pop into consumers' imaginations.

Description

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Details

  • Title POP!: Create the Perfect Pitch, Title, and Tagline for Anything
  • Author Horn, Sam
  • Binding Paperback
  • Edition Reprint
  • Condition UsedGood
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Tarcherperigee, U.S.A.
  • Date 2009-02-03
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • Bookseller's Inventory # 0WOPD4003L1E
  • ISBN 9780399533617 / 0399533613
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 8.26 x 5.48 x 0.68 in (20.98 x 13.92 x 1.73 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Advertising, Communication in marketing
  • Dewey Decimal Code 658.802

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Summary

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

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Media reviews

'A lively, fun, and inspiring guide togetting heard, getting remembered, andgetting results.'
Ken Blanchard, co-author ofThe Secret and The One Minute Manager

'If you're looking for success that will take you tothe moon, POP! is the rocket ship that will get youthere.'
Jeffrey Gitomer, author ofThe Little Red Book of Selling

'Filled with practical methods for making yourmessage outstanding and unforgettable. Please don'tread it unless you are prepared to cope with success,now!'
Michael J. Gelb, author ofHow to Think Like Leonardo da Vinci

About the author

Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What's Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.