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Pop! : Stand Out in Any Crowd
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Pop! : Stand Out in Any Crowd Hardcover - 2006

by Horn, Sam

  • Used

From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!

A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy-to generate instant intrigue and word-of-mouth buzz.

Description

Penguin Publishing Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Used - Very Good
NZ$11.09
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Details

  • Title Pop! : Stand Out in Any Crowd
  • Author Horn, Sam
  • Binding Hardcover
  • Edition First Edition; F
  • Condition Used - Very Good
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Penguin Publishing Group, U.S.A.
  • Date September 5, 2006
  • Bookseller's Inventory # 7790016-75
  • ISBN 9780399532764 / 0399532765
  • Weight 0.81 lbs (0.37 kg)
  • Dimensions 8.42 x 6.34 x 0.99 in (21.39 x 16.10 x 2.51 cm)
  • Library of Congress subjects Advertising, Communication in marketing
  • Library of Congress Catalog Number 2006018178
  • Dewey Decimal Code 658.802

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Summary

From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.Sam Horn illustrates the POP! process with such topics as:* Idea Chemistry: The nine components that cause ideas to break out* Muse It or Lose It: Write down ideas as they come* Contra-Band: The power of saying something that flies in the face of current wisdom* The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello* The Eureka Moment: Why people love to discover the Next New Thing

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