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Pop! : Stand Out in Any Crowd Hardcover - 2006
by Sam Horn
- Used
- Good
- Hardcover
From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!
A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy-to generate instant intrigue and word-of-mouth buzz.
Description
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Details
- Title Pop! : Stand Out in Any Crowd
- Author Sam Horn
- Binding Hardcover
- Edition First Edition; F
- Condition Used - Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group, U.S.A.
- Date 2006
- Bookseller's Inventory # G0399532765I3N10
- ISBN 9780399532764 / 0399532765
- Weight 0.81 lbs (0.37 kg)
- Dimensions 8.42 x 6.34 x 0.99 in (21.39 x 16.10 x 2.51 cm)
- Library of Congress subjects Advertising, Communication in marketing
- Library of Congress Catalog Number 2006018178
- Dewey Decimal Code 658.802
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Summary
From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.Sam Horn illustrates the POP! process with such topics as:* Idea Chemistry: The nine components that cause ideas to break out* Muse It or Lose It: Write down ideas as they come* Contra-Band: The power of saying something that flies in the face of current wisdom* The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello* The Eureka Moment: Why people love to discover the Next New Thing