The Power of Glamour: Longing and the Art of Visual Persuasion Hardcover - 2013
by Postrel, Virginia
- Used
- very good
- Hardcover
Description
Standard delivery: 7 to 14 days
Details
- Title The Power of Glamour: Longing and the Art of Visual Persuasion
- Author Postrel, Virginia
- Binding Hardcover
- Edition 10.6.2013
- Condition Used - Very Good
- Pages 269
- Volumes 1
- Language ENG
- Publisher Simon & Schuster, New York
- Date 2013-11-04
- Illustrated Yes
- Bookseller's Inventory # CD42308220002
- ISBN 9781416561118 / 1416561110
- Weight 1.91 lbs (0.87 kg)
- Dimensions 9.39 x 7.71 x 0.89 in (23.85 x 19.58 x 2.26 cm)
- Library of Congress Catalog Number 2013026988
- Dewey Decimal Code 111.85
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Summary
What is it that creates that pleasurable pang of desireâÈ'the feeling of âÈêif onlyâÈë? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning.
The Power of Glamour is the very first book to explain what glamour really isâÈ'not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions.
From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote.
The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.
