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The Power of Logos: How to Create Effective Company Logos
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The Power of Logos: How to Create Effective Company Logos Hardcover - 1997 - 1st Edition

by Haig, William L.; Harper, Laurel

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  • Hardcover

Description

Wiley, 1997-04-30. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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About the author

About the Authors William L. Haig received an M.A. in Marketing Communications at the University of Hawaii. He has worked as a marketing executive since then, and has taught courses on company logo planning at the University of Hawaii. He currently manages marketing, public relations, and graphic design at TheBus -- the public transportation system in Honolulu, Hawaii. Laurel Harper is former Editor of HOW: The Bottom Line Design Magazine. She currently manages her own public relations and writing firm, specializing in design, near Louisville, Kentucky.