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The Power of Logos: How to Create Effective Company Logos
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The Power of Logos: How to Create Effective Company Logos Hardcover - 1997 - 1st Edition

by Haig, William L

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Details

  • Title The Power of Logos: How to Create Effective Company Logos
  • Author Haig, William L
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Date 1997-04
  • Bookseller's Inventory # 0471287784.G
  • ISBN 9780471287780 / 0471287784
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.54 x 7.4 x 0.6 in (24.23 x 18.80 x 1.52 cm)
  • Library of Congress subjects Logos (Symbols), Corporate image
  • Library of Congress Catalog Number 94049074
  • Dewey Decimal Code 659.285

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About the author

About the Authors William L. Haig received an M.A. in Marketing Communications at the University of Hawaii. He has worked as a marketing executive since then, and has taught courses on company logo planning at the University of Hawaii. He currently manages marketing, public relations, and graphic design at TheBus -- the public transportation system in Honolulu, Hawaii. Laurel Harper is former Editor of HOW: The Bottom Line Design Magazine. She currently manages her own public relations and writing firm, specializing in design, near Louisville, Kentucky.