Predictably Irrational : The Hidden Forces That Shape Our Decisions Paperback - 2010
by Dan Ariely
- Used
- Acceptable
- Paperback
In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
Description
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Details
- Title Predictably Irrational : The Hidden Forces That Shape Our Decisions
- Author Dan Ariely
- Binding Paperback
- Edition 1 Exp Rev
- Condition Used - Acceptable
- Pages 384
- Volumes 1
- Language ENG
- Publisher HarperCollins Publishers, Scranton, Pennsylvania, U.S.A.
- Date 2010
- Illustrated Yes
- Features Bibliography, Illustrated
- Bookseller's Inventory # G0061353248I5N10
- ISBN 9780061353246 / 0061353248
- Weight 0.63 lbs (0.29 kg)
- Dimensions 7.96 x 6.54 x 0.9 in (20.22 x 16.61 x 2.29 cm)
- Library of Congress subjects Decision making, Consumer behavior
- Dewey Decimal Code 153.83
From the rear cover
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
