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Public Communication Campaigns
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Public Communication Campaigns Paperback - 2012

by Rice, Ronald E. [Editor]; Atkin, Charles K. [Editor];

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SAGE Publications, Inc, 2012-03-06. Paperback. New. New. There is a slight shelf or time wear. Otherwise new. We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!
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Details

  • Title Public Communication Campaigns
  • Author Rice, Ronald E. [Editor]; Atkin, Charles K. [Editor];
  • Binding Paperback
  • Edition [ Edition: Fourt
  • Condition New
  • Pages 392
  • Volumes 1
  • Language ENG
  • Publisher SAGE Publications, Inc
  • Date 2012-03-06
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # 10164105P
  • ISBN 9781412987707 / 1412987709
  • Weight 1.4 lbs (0.64 kg)
  • Dimensions 9.1 x 7.3 x 0.9 in (23.11 x 18.54 x 2.29 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Library of Congress subjects Public relations, Publicity
  • Library of Congress Catalog Number 2011048277
  • Dewey Decimal Code 659

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From the publisher

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

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