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The Public Image of Henry Ford: An American Folk Hero and His Company
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The Public Image of Henry Ford: An American Folk Hero and His Company Hardcover - 1976

by Lewis, David

  • Used
  • Hardcover
  • Signed

Description

Detroit, MI: Wayne State University Press, 1976. Reprint. Second printing. Hardcover. Very good in good dust jacket. Signed by author.. 598, [1] p. Illustrations. Notes. Index. This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
Used - Very good in good dust jacket. Signed by author.
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