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Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the
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Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves Paperback - 2008

by Deval, Jacqueline

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  • Paperback

For first-time authors or the seasonedpro, this is the absolutely essentialhow-to for getting publicity totallyupdated and expanded.

This indispensable guide from a book publicityinsider offers everything authors must know toassist their publishers in publicizing, marketing,and promoting their books, including:

á Effective networking
á Defining a target readership
á Creating pitches for talk shows
á Getting media coverage
á Utilizing the Internet and other outlets
á Preparing for interviews and tours
á Hiring an independent publicist

With totally revised and updated information,advice, and resources, the insiders all agree:'Read this book!'( Ellen Levine, editorial director,Hearst Magazines)

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Summary

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity?totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

? Effective networking
? Defining a target readership
? Creating pitches for talk shows
? Getting media coverage
? Utilizing the Internet and other outlets
? Preparing for interviews and tours
? Hiring an independent publicist

With totally revised and updated information, advice, and resources, the insiders all agree: ?Read this book!?( Ellen Levine, editorial director, Hearst Magazines)

From the publisher

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.

Media reviews

'Easily the most incisive and expert guide to bookpublishing ever.'
Publishers Weekly

'Everything your publisher, editor, and publicist willnever tell you but you need to know.'
M. J. Rose,co-author of Buzz Your Book

'No-nonsense, take-charge advice.'
Nancy Lindemeyer, founding editor,Victoria magazine

'Essential.'
Ellen Levine, editorial director,Hearst Magazines

'For authors planning to go on the road, I recommend this book highly.'
Sharon Kelly Roth, director, public relations, Books & Co., Dayton

'Valuable advice here for both the first-time author and the seasoned pro.'
Douglas Clegg, author of The Hour Before Dark and Buzz Your Book (coauthored with M. J. Rose)

'A treasure house of essential wisdom for any author seeking to publicize their work.'
Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness

About the author

Jacqueline Deval is publisher of Hearst Books and has been a director of publicity for several publishing houses. She has created publicity and marketing campaigns for hundreds of authors of fiction and nonfiction, including Isaac Asimov, Margaret Atwood, Lawrence Block, Tony Brown, Stephen J. Cannell, Wilt Chamberlain, John Feinstein, Bill Geist, Nikki Giovanni, David Halberstam, Faye Kellerman, Dennis Lehane, Sidney Sheldon, and Alexandra Stoddard. She is the author of a novel, Reckless Appetites, for which she appeared on The Today Show and Good Morning America.