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Radio: The Book
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Radio: The Book Paperback - 2004 - 4th Edition

by Warren, Steve

  • Used

Description

Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Details

  • Title Radio: The Book
  • Author Warren, Steve
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Condition Used - Good
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Washington, DC
  • Date 2004-10-12
  • Features Index
  • Bookseller's Inventory # Z1-J-028-01644
  • ISBN 9780240806969 / 0240806964
  • Weight 1.48 lbs (0.67 kg)
  • Dimensions 10.8 x 8.46 x 0.47 in (27.43 x 21.49 x 1.19 cm)
  • Library of Congress subjects Radio broadcasting
  • Library of Congress Catalog Number 2004020548
  • Dewey Decimal Code 384.54

About Phatpocket Limited Essex, United Kingdom

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books.

We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.

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Books are usually shipped in 48 hours or less. All of our books have a 14 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.

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From the publisher

As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:

-Radio as a career--from tips on getting started to job negotiations
-Programming--talk radio and music, from format science to picking the hits
-Relationships with listeners--everything from staying in touch with your audience to public image
-Branding, marketing, and advertising the radio station
-Research--music tests, audience analysis, ratings, and more
-Practical information about management policies
-Radio realities--information on rules and regulations

This latest edition has been updated to include:

-Important updates on an ever-evolving field
-Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience
-Ideas for successfully programming in new radio formats like satellite, internet, and cable

In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.

First line

Every ratings service, research company, and individual radio station has endeavored to accurately identify the specific person it may call a listener.

About the author

With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years, programming WPTR-WROW, Albany; KKYX and KTSA, San Antionio as well as WING, Dayton, all rising to significant market status. As a writer, Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music formats for Sirius Satellite Radio.

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