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Radio, Television and Modern Life: A Phenomenological Approach
Stock Photo: Cover May Be Different

Radio, Television and Modern Life: A Phenomenological Approach Paperback - 1996

by Scannell, Paddy

  • Used
  • Paperback

Description

Blackwell, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780631198758
Used: See description
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Details

  • Title Radio, Television and Modern Life: A Phenomenological Approach
  • Author Scannell, Paddy
  • Binding Paperback
  • Pages 204
  • Volumes 1
  • Language ENG
  • Publisher Blackwell, Oxford
  • Date 1996
  • Bookseller's Inventory # 9968139
  • ISBN 9780631198758 / 063119875X
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 8.95 x 5.94 x 0.64 in (22.73 x 15.09 x 1.63 cm)
  • Library of Congress subjects Mass media - Philosophy, Broadcasting - History
  • Library of Congress Catalog Number 96-13393
  • Dewey Decimal Code 302.230

From the rear cover

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analyzing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. Thus, this "sympathetic" relationship forms the basis of engagement. What the author does here is to create a genuine meeting of communication theory with mass media studies and history of the media, applying theory to a series of historically-grounded case studies in such a way as to facilitate students' understanding. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

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About the author

Paddy Scannell is one of the founding editors of the journal Media, Culture and Society. His publications include A Social History of Broadcasting, co-written by David Cardiff (Blackwell, 1991). He is a reader at the Center for Communication and Information Studies at the University of Westminster.

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