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Reaching and Responding to the Audience

Reaching and Responding to the Audience Paperback / softback - 2013

by Cinnamon Catlin-Legutko

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Description

Paperback / softback. New. Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.
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Details

  • Title Reaching and Responding to the Audience
  • Author Cinnamon Catlin-Legutko
  • Binding Paperback / softback
  • Condition New
  • Pages 188
  • Volumes 1
  • Language ENG
  • Publisher Altamira Press
  • Date 2013-04-16
  • Features Bibliography, Index, Table of Contents
  • Bookseller's Inventory # B9780759113381
  • ISBN 9780759113381 / 0759113386
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.9 x 5.9 x 0.6 in (22.61 x 14.99 x 1.52 cm)
  • Themes
    • Aspects (Academic): Applied/Practical
  • Library of Congress subjects Communication in museums, Small museums - Public relations
  • Library of Congress Catalog Number 2011028449
  • Dewey Decimal Code 069.1

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From the publisher

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

About the author

Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine.
Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.