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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Hardcover - 1991
by Popkin, Samuel L
- Used
- Hardcover
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Details
- Title The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
- Author Popkin, Samuel L
- Binding Hardcover
- Edition 1
- Condition Used: Good
- Pages 332
- Volumes 1
- Language ENG
- Publisher University of Chicago Press, Chicago, IL
- Date 1991-10-01
- Features Bibliography, Index
- Bookseller's Inventory # SONG0226675440
- ISBN 9780226675442 / 0226675440
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.24 x 6.21 x 0.95 in (23.47 x 15.77 x 2.41 cm)
- Library of Congress subjects Voting - United States, Political campaigns - United States
- Library of Congress Catalog Number 91007610
- Dewey Decimal Code 324.973
From the rear cover
Packer with examples from the presidential campaign trails, 'The Reasoning Voter' is an insider's look at campaigns, candidates, media, and voters. Veteran Political consultant and political scientist Samuel Popkin arrives at a new model of the way voters sort through commercials and sound bites to choose a candidate.