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Relationship Marketing Dialogue and Networks in the E-commerce Era
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Relationship Marketing Dialogue and Networks in the E-commerce Era Paperback - 2003 - 1st Edition

by Richard J. Varey

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Details

  • Title Relationship Marketing Dialogue and Networks in the E-commerce Era
  • Author Richard J. Varey
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Chichester, United Kingdom
  • Date January 13, 2003
  • Illustrated Yes
  • Bookseller's Inventory # BIBR-30427
  • ISBN 9780470843413 / 0470843411
  • Weight 0.92 lbs (0.42 kg)
  • Dimensions 9.74 x 6.66 x 0.53 in (24.74 x 16.92 x 1.35 cm)
  • Library of Congress subjects Communication in marketing, Relationship marketing
  • Library of Congress Catalog Number 2004268042
  • Dewey Decimal Code 658.812

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Summary

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

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HASH(0x11150780)

About the author

Richard J. Varey is Reader in Communication & Management in the Faculty of Business Informatics at the University of Salford. He has written extensively in the fields of management, marketing management, marketing communication, service marketing, corporate communication, and internal marketing.