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Relationship Marketing: Dialogue and Networks in the E-Commerce Era Paperback - 2003 - 1st Edition
by Varey, Richard J
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- Good
- Paperback
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Details
- Title Relationship Marketing: Dialogue and Networks in the E-Commerce Era
- Author Varey, Richard J
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Wiley, Chichester, United Kingdom
- Date January 13, 2003
- Illustrated Yes
- Bookseller's Inventory # 0470843411.G
- ISBN 9780470843413 / 0470843411
- Weight 0.92 lbs (0.42 kg)
- Dimensions 9.74 x 6.66 x 0.53 in (24.74 x 16.92 x 1.35 cm)
- Library of Congress subjects Communication in marketing, Relationship marketing
- Library of Congress Catalog Number 2004268042
- Dewey Decimal Code 658.812
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Summary
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
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