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Relationship Marketing: Exploring Relational Strategies in Marketing
Stock Photo: Cover May Be Different

Relationship Marketing: Exploring Relational Strategies in Marketing Paperback - 2011 - 4th Edition

by Egan, J

  • Used
  • Paperback

Description

Pearson, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean From Markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273737780
Used: See description
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Details

  • Title Relationship Marketing: Exploring Relational Strategies in Marketing
  • Author Egan, J
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2011
  • Bookseller's Inventory # 9560974
  • ISBN 9780273737780 / 0273737783
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9.65 x 7.48 x 0.79 in (24.51 x 19.00 x 2.01 cm)
  • Library of Congress subjects Relationship marketing
  • Library of Congress Catalog Number 2011001765
  • Dewey Decimal Code 658.812

Categories

About the author

John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

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