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Relationship Marketing: Exploring Relational Strategies in Marketing

Relationship Marketing: Exploring Relational Strategies in Marketing Paperback - 2011 - 4th Edition

by Egan, John

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Details

  • Title Relationship Marketing: Exploring Relational Strategies in Marketing
  • Author Egan, John
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Condition Used - Very Good
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2011
  • Bookseller's Inventory # GOR004261824
  • ISBN 9780273737780 / 0273737783
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9.65 x 7.48 x 0.79 in (24.51 x 19.00 x 2.01 cm)
  • Library of Congress subjects Relationship marketing
  • Library of Congress Catalog Number 2011001765
  • Dewey Decimal Code 658.812

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About the author

John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

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