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Repetitive Advertising in Newspapers - a Study of Two New Products

Repetitive Advertising in Newspapers - a Study of Two New Products Hardback - 1964

by Stewart, John B

  • Used
  • Hardcover
  • first

Description

Harvard University, Division Of Research, Graduate School Of Business Administration, 1964. First Edition. Hardback. Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 357 pages; The author addressed himself to one of advertising's most crucial needs: an understanding of the interrelationships of a full range of criteria whereby advertising can be measured...
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