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Repositioning Asia: From Bubble to Sustainable Economy
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Repositioning Asia: From Bubble to Sustainable Economy Hardcover - 2000

by Kotler, Philip

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Details

  • Title Repositioning Asia: From Bubble to Sustainable Economy
  • Author Kotler, Philip
  • Binding Hardcover
  • Edition U. S. EDITION
  • Condition Used - Good
  • Pages 250
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Singapore
  • Date August 16, 2000
  • Illustrated Yes
  • Bookseller's Inventory # 0471846651.G
  • ISBN 9780471846659 / 0471846651
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.34 x 6.36 x 0.9 in (23.72 x 16.15 x 2.29 cm)
  • Library of Congress subjects Asia - Economic conditions - 1945-, Industrial management - Asia
  • Library of Congress Catalog Number 00028974
  • Dewey Decimal Code 338.95

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First line

For many in Hong Kong, the early hours of July 1, 1997 were a time for revelry.

About the author

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.