Repositioning: Marketing in an Era of Competition, Change and Crisis Hardcover - 2009
by Trout, Jack; Rivkin, Steve
- New
- Hardcover
Nearly 30 years after the publication of "Positioning," one of the bestselling marketing books of all time, comes "Repositioning"--a work that focuses on the changing marketing landscape in which customers are in control.
From the publisher
From the rear cover
The marketplace is changing. Are you?
So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need REPOSITIONING.
A brilliant new approach to consumer psychology and corporate identity, this groundbreaking-- and game-changing--guide shows you how to . . .
RETHINK your current marketing
REFOCUS your consumer branding
REASSESS your company's strengths
REPOSITION your corporate identity
RECLAIM your competitive edge
Details
- Title Repositioning: Marketing in an Era of Competition, Change and Crisis
- Author Trout, Jack; Rivkin, Steve
- Binding Hardcover
- Edition International Ed
- Condition New
- Pages 224
- Volumes 1
- Language ENG
- Publisher McGraw Hill, New York
- Date 2009-11-01
- Features Dust Cover, Index, Table of Contents
- Bookseller's Inventory # STOCK00022965
- ISBN 9780071635592 / 0071635599
- Weight 0.88 lbs (0.40 kg)
- Dimensions 8.68 x 5.8 x 0.8 in (22.05 x 14.73 x 2.03 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing, Strategic planning
- Dewey Decimal Code 651.111
About the author
More Copies for Sale
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (BUSINESS BOOKS)
by Rivkin, Steve
- Used
- Very Good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 7
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
NZ$4.20NZ$17.98 shipping to USA
Show Details
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
by Trout, Jack, Rivkin, Steve
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
NZ$12.54FREE shipping to USA
Show Details
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
by Jack Trout; Steve Rivkin
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
NZ$12.97FREE shipping to USA
Show Details
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
by Jack Trout; Steve Rivkin
- Used
- Very Good
- Hardcover
- Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
NZ$12.97FREE shipping to USA
Show Details
Repositioning: Marketing in an Era of Competition, Change and Crisis
by Trout, Jack
- Used
- Hardcover
- Condition
- Used: Good
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
NZ$16.13FREE shipping to USA
Show Details
Repositioning: Marketing in an Era of Competition, Change and Crisis [Hardcover] Trout, Jack and Rivkin, Steve
by Trout, Jack; Rivkin, Steve
- Used
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
Dacula, Georgia, United States
- Item Price
-
NZ$20.72NZ$7.76 shipping to USA
Show Details
Repositioning: Marketing in an Era of Competition, Change and Crisis
by Trout, Jack & Rivkin, Steve
- Used
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
Grand Rapids, Michigan, United States
- Item Price
-
NZ$28.93FREE shipping to USA
Show Details
Repositioning: Marketing in an Era of Competition, Change and Crisis
by Trout, Jack
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
Newport Coast, California, United States
- Item Price
-
NZ$48.24FREE shipping to USA
Show Details
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
by Jack Trout
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 10
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
NZ$62.94NZ$20.87 shipping to USA
Show Details
Repositioning: Marketing in an Era of Competition, Change and Crisis
by Trout, Jack
- Used
- Hardcover
- Condition
- Used:Good
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071635592 / 0071635599
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
NZ$66.57FREE shipping to USA