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Response: The Complete Guide to Profitable Direct Marketing
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Response: The Complete Guide to Profitable Direct Marketing Hardback - 2002

by Lois K. Geller

  • New
  • Hardcover

An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.

Description

Hardback. New. Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.
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Details

  • Title Response: The Complete Guide to Profitable Direct Marketing
  • Author Lois K. Geller
  • Binding Hardback
  • Edition Rev Exp Su
  • Condition New
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, New York
  • Date 2002-11-01
  • Illustrated Yes
  • Features Glossary, Illustrated, Index
  • Bookseller's Inventory # B9780195158694
  • ISBN 9780195158694 / 0195158695
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 9.68 x 6.14 x 1.23 in (24.59 x 15.60 x 3.12 cm)
  • Reading level 1190
  • Library of Congress subjects Direct marketing
  • Library of Congress Catalog Number 2002006543
  • Dewey Decimal Code 658.84

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First line

There I was, a single mother, raising a young son.

About the author

Lois K. Geller is president of Mason & Geller Direct Marketing in New York City and counts leading corporations, small businesses, and entrepreneurs from around the world among her clients. She teaches Direct Marketing at New York University and is the winner of a gold ECHO Award, eight Andy Awards, and several gold CDMA RSVP Awards.
Seth Godin is author of Permission Marketing and Unleashing the Idea Virus.