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Response: The Complete Guide to Profitable Direct Marketing Hardback - 2002
by Lois K. Geller
- New
- Hardcover
An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.
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Details
- Title Response: The Complete Guide to Profitable Direct Marketing
- Author Lois K. Geller
- Binding Hardback
- Edition Rev Exp Su
- Condition New
- Pages 384
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, New York
- Date 2002-11-01
- Illustrated Yes
- Features Glossary, Illustrated, Index
- Bookseller's Inventory # B9780195158694
- ISBN 9780195158694 / 0195158695
- Weight 1.6 lbs (0.73 kg)
- Dimensions 9.68 x 6.14 x 1.23 in (24.59 x 15.60 x 3.12 cm)
- Reading level 1190
- Library of Congress subjects Direct marketing
- Library of Congress Catalog Number 2002006543
- Dewey Decimal Code 658.84
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There I was, a single mother, raising a young son.