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Retail Product Management : Buying and Merchandising
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Retail Product Management : Buying and Merchandising Paperback - 2006

by Varley, Rosemary

  • Used

Description

Routledge. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Details

  • Title Retail Product Management : Buying and Merchandising
  • Author Varley, Rosemary
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Condition Used - Very Good
  • Pages 263
  • Volumes 1
  • Language ENG
  • Publisher Routledge, New Delhi
  • Date February 14, 2006
  • Illustrated Yes
  • Bookseller's Inventory # GRP81706963
  • ISBN 9780415327152 / 0415327156
  • Weight 1.06 lbs (0.48 kg)
  • Dimensions 9.74 x 6.74 x 0.61 in (24.74 x 17.12 x 1.55 cm)
  • Library of Congress subjects Retail trade - Management, Product management
  • Library of Congress Catalog Number 2004028866
  • Dewey Decimal Code 658.87

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Summary

Retail Product Management represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range - which more generalist retail textbooks are unable to offer. Designed to be challenging, yet approachable to students, this book links established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. Retail Product Management also offers the following additional features:*chapter introductions and summaries *review and discussion questions*boxed features and illustrative figures*multi-sector mini-cases and three major case-studies*coverage of international aspects of retail product management. _ _ _

First line

Products are central to most organisations whether they are in the form of tangible goods or of services.

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About the author

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.

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