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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Hardcover - 2004

by Dyer, Davis; Dalzell, Frederick; Olegario, Rowena

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  • Hardcover

Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.

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Harvard Business Review Press, 2004-07-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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Citations

  • Foreword, 09/01/2004, Page 54
  • Publishers Weekly, 05/17/2004, Page 44