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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Hardcover - 2004
by Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
- New
- Hardcover
Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.
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Details
- Title Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
- Author Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
- Binding Hardcover
- Edition First Printing
- Condition New
- Pages 467
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date 2004-07-01
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # Q-1591391474
- ISBN 9781591391470 / 1591391474
- Weight 2.01 lbs (0.91 kg)
- Dimensions 9.56 x 6.48 x 1.37 in (24.28 x 16.46 x 3.48 cm)
- Library of Congress Catalog Number 2003019396
- Dewey Decimal Code 338.767
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Citations
- Foreword, 09/01/2004, Page 54
- Publishers Weekly, 05/17/2004, Page 44