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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble Hardcover - 2004
by Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
- Used
- very good
- Hardcover
Many breakthrough products have come from the same source: consumer goods giant Procter & Gamble. "Rising Tide" chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.
Description
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Ships from Heisenbooks (Pennsylvania, United States)
About Heisenbooks Pennsylvania, United States
Biblio member since 2018
Starting as a hobby and growing into a data-driven retail E-commerce bookseller, Heisenbooks is poised to exceed 1 million in sales in 2019 - if that number is not reached in 2018. With consistent growth and profitability, this sole proprietorship has outgrown several spaces and now contracts 21 young people to list, pack, ship, and service customers in the educational book marketplace.
Details
- Title Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
- Author Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
- Binding Hardcover
- Edition First Printing
- Condition Used - Very Good
- Pages 467
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date May 27, 2004
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # 120397
- ISBN 9781591391470 / 1591391474
- Weight 2.01 lbs (0.91 kg)
- Dimensions 9.56 x 6.48 x 1.37 in (24.28 x 16.46 x 3.48 cm)
- Library of Congress Catalog Number 2003019396
- Dewey Decimal Code 338.767
Categories
Media reviews
Citations
- Foreword, 09/01/2004, Page 54
- Publishers Weekly, 05/17/2004, Page 44
