Intl. Ed.
Sales Management: Concepts And Cases, 10Th Ed Hardcover - 2009
by William L. Cron, Thomas E. Decarlo
- New
- Paperback
Description
Standard delivery: 7 to 14 days
About Books WorldWide Express Texas, United States
We sell all types of international text books since 5 years and provide better customer service all over the world.
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Return address: Sharonda Watts, 5701 Martin St Lot 1, Fort Worth, TX76119, USA.
Details
- Title Sales Management: Concepts And Cases, 10Th Ed
- Author William L. Cron, Thomas E. Decarlo
- Binding Hardcover
- Edition Softcover
- Condition New
- Pages 528
- Volumes 1
- Language ENG
- Publisher Wiley, Danvers, MA
- Date 2009
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents, Textbook
- Bookseller's Inventory # BWE-INT27278
- ISBN 9780470169650 / 0470169656
- Weight 2.35 lbs (1.07 kg)
- Dimensions 10.1 x 8.2 x 0.9 in (25.65 x 20.83 x 2.29 cm)
- Library of Congress subjects Sales management
- Library of Congress Catalog Number 2010483055
- Dewey Decimal Code 658.81
From the publisher
From the rear cover
Go Beyond the Classroom and Enter into a Future in Sales Management with this Complete Guide for Managing an Effective Sales Force
Easily accessible, real-world and practical, the Tenth Edition of Dalrymple's Sales Management: Concepts and Cases introduces students to the issues, strategies, and relationships that relate to both the development of a sales force program and the management of strategic account relationships. Featuring real-world examples, including a new running case based on the fictional Shield Financial Company, students will have a rich foundation for work in sales management.
New and Hallmark Features:
- New running case introduced in Chapter 1 and carried throughout the text.
- New and expanded coverage of Sales Networks, Customer Lifetime Value (CLV), Solutions Selling, Marketing-Sales Interaction, and Marketing-Sales Shared Responsibilities.
- More than 50 percent of the cases are new or significantly reworked.
- Over 20 new team exercises for in-class discussion.
- Streamlined chapter discussions for easier reading and retention.
- Strong coverage of the role of strategic thinking and how the sales force helps in creating customer value and competitive advantage.
Media reviews
Citations
- Reference and Research Bk News, 02/01/2011, Page 107
