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Scenarios: The Art of Strategic Conversation Hardcover - 2005
by van der Heijden, Kees
- Used
- Good
Description
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Details
- Title Scenarios: The Art of Strategic Conversation
- Author van der Heijden, Kees
- Binding Hardcover
- Edition 2
- Condition Used - Good
- Pages 384
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Date 2005-01-14
- Features Bibliography, Dust Cover, Index
- Bookseller's Inventory # 0470023686-11-1
- ISBN 9780470023686 / 0470023686
- Weight 1.51 lbs (0.68 kg)
- Dimensions 9.24 x 6.26 x 1.08 in (23.47 x 15.90 x 2.74 cm)
- Library of Congress subjects Strategic planning, Communication in management
- Library of Congress Catalog Number 2004018710
- Dewey Decimal Code 658.452
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Summary
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
First line
Scenario-based planning has a long history.
From the rear cover
The Second Edition features brand new material throughout, and places increased emphasis on the essential link between organizational success and unique insights and original ideas. In addition, the entire text has been rewritten to bring it up-to-date and make it more practical whilst retaining the underlying rigour. A new website offers support materials for tutors.
Scenarios: The Art of Strategic Conversation, Second Edition will help you:
- Break out of the organization's 'thinking box' and take a wider perspective
- Understand the unique drivers of an organization's success by articulating its central business idea
- Develop scenarios as alternative ways of making sense of what is happening in the business environment, and use them to become more secure with the future
- Gain new understanding of the organization in its 'playing field', using narrative and storylines to articulate the overall systemic framework and make it visible
- Do all of this as an organizational process, to impact thinking of the organization as a whole and to prepare it for action.
