The Science of Fear : Why We Fear the Things We Shouldn'T- And Put Ourselves in Greater Danger Hardcover - 2008

'The Science of Fear elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.'
--Dan Ariely, author of New York Times bestseller Predictably Irrational

'Where writers such as Richard Dawkins, Christopher Hitchens and Francis Wheen have been content largely to enumerate the errors of less rational men and women, Dan Gardner has collated part of what we need to diagnose the problem. If skeptics spent less time moaning about the propensity of their fellows to believe what they want to believe and more time asking why they do so, there might not be such a crisis of reason in the West today.'
--The Independent

'Terrific. Exceptionally good Has the clarity of Malcolm Gladwell.'
--Evening Standard

'Excellent. analyses everything from the media's predilection for irrational scare stories to the cynical use of fear by politicians pushing a particular agenda. Gardner never falls into the trap of becoming frustrated and embittered by the waste and needless worry that he is documenting. A personal anecdote about an unwise foray into a Nigerian slum in search of a stolen wallet disposes of the idea that the author is immune to the foibles he describes. What could easily have been a catalogue of misgovernance and stupidity instead becomes a cheery corrective to modern paranoia.'
--The Economist

'Those of us who spend our careers in research hope that someone like Daniel Gardner will come along and bring our findings to the world in an engaging and scientifically accurate way. Thank you, Dan! Some books can change the world. This one might.'
--Paul Slovic, Professor of Psychology, University of Oregon, past President of The Society for Risk Analysis

'Fear needs a science and Daniel Gardner offers a fast-paced tour of what the most interesting researchers have revealed. The number of things that you don't need to be afraid of is encouraging, but finding out why we still do fear them anyway is fascinating. Essential reading for anyone interested in the social mistakes we make everyday--and how to fix them.'
--Tyler Cowen, author of Discover Your Inner Economist

'An invaluable resource for anyone who aspires to think clearly.'
--The Guardian'Elegantly summarises the results of psychological research Gardner is forensic in his dissection of bogus claims in advertising and politics, just as he is lucid about the science explaining why they work.'
--The Observer

'A fascinating insight into the peculiar and devastating nature of human fear, while training the reader to be ever wary of misleading media announcements.'
--The Telegraph