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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Scoring Points: How Tesco Continues to Win Customer Loyalty Hardcover - 2007

by Humby, Clive

  • Used
  • Hardcover
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Description

Kogan Page, 2007-02-01. 2nd. hardcover. Used: Good.
Used: Good
NZ$26.11
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Details

  • Title Scoring Points: How Tesco Continues to Win Customer Loyalty
  • Author Humby, Clive
  • Binding Hardcover
  • Edition 2nd
  • Condition Used: Good
  • Pages 294
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2007-02-01
  • Illustrated Yes
  • Bookseller's Inventory # SONG0749447524
  • ISBN 9780749447526 / 0749447524
  • Weight 1.43 lbs (0.65 kg)
  • Dimensions 9.48 x 6.27 x 1.02 in (24.08 x 15.93 x 2.59 cm)
  • Library of Congress subjects Customer loyalty programs
  • Library of Congress Catalog Number 2006018807
  • Dewey Decimal Code 658.812

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First line

The 13th of February isn't an anniversary that Tesco's management publicly celebrates, but if they did, you wouldn't blame them.

About the author


Clive Humby is the chief information architect behind Tesco Customer Management and its segmentation program. He is also a Visiting Professor of Integrated Marketing at Northwestern University.
Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, British Gas, The Economist, Cadbury's, and Barclays.
Tim Phillips is a renowned business journalist and broadcaster. He is the author of "Knockoff," also published by Kogan Page.