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In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters

In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters Paperback - 2006 - 2nd Edition

by Merrill R. Chapman

  • Used
  • very good
  • Paperback

Description

Apress L. P., 2006. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Very Good
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Details

  • Title In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters
  • Author Merrill R. Chapman
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Condition Used - Very Good
  • Pages 373
  • Volumes 1
  • Language ENG
  • Publisher Apress L. P., Berkeley, CA
  • Date 2006
  • Illustrated Yes
  • Bookseller's Inventory # G1590597214I4N00
  • ISBN 9781590597217 / 1590597214
  • Weight 1.13 lbs (0.51 kg)
  • Dimensions 8.96 x 6.1 x 1.02 in (22.76 x 15.49 x 2.59 cm)
  • Library of Congress subjects Business failures, Computer industry - Management
  • Library of Congress Catalog Number 2006029296
  • Dewey Decimal Code 338.470

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From the publisher

Includes bibliographical references (p. [359]-360) and index

About the author

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.