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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World Paperback - 1995
by Allen, Frederick L
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- Paperback
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- Title Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
- Author Allen, Frederick L
- Binding Paperback
- Edition First Thus
- Condition Used: Good
- Pages 544
- Volumes 1
- Language ENG
- Publisher Brand: Harper Paperbacks, Scarborough, ON, Canada
- Date 1995-07-05
- Bookseller's Inventory # SONG0887307515
- ISBN 9780887307515 / 0887307515
- Weight 0.95 lbs (0.43 kg)
- Dimensions 8 x 5.27 x 1.27 in (20.32 x 13.39 x 3.23 cm)
- Library of Congress Catalog Number 94010397
- Dewey Decimal Code 338.7
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First line
It took two men to invent Coca-Cola, and they could hardly have been more different.