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Secrets of the Moneylab : How Understanding People Will Increase Your Profits

Secrets of the Moneylab : How Understanding People Will Increase Your Profits

Secrets of the Moneylab : How Understanding People Will Increase Your Profits
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Secrets of the Moneylab : How Understanding People Will Increase Your Profits

by Krakovsky, Marina, Chen, Kay-Yut

  • Used
Condition
Used - Very Good
ISBN 10
0670919454
ISBN 13
9780670919451
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About This Item

Penguin Books, Limited. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ? Use incentives to influence employees, suppliers, and buyers ? Determine whom to trust, and how much ? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ? Take advantage of the human tendency to game the system In the spirit of Predictably Irrational , but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

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Details

Bookseller
Better World Books Ltd GB (GB)
Bookseller's Inventory #
14533553-6
Title
Secrets of the Moneylab : How Understanding People Will Increase Your Profits
Author
Krakovsky, Marina, Chen, Kay-Yut
Book Condition
Used - Very Good
Quantity Available
1
Binding
Paperback
ISBN 10
0670919454
ISBN 13
9780670919451
Publisher
Penguin Books, Limited
This edition first published
2011

Terms of Sale

Better World Books Ltd

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About the Seller

Better World Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Dunfermline, Fife

About Better World Books Ltd

Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.
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