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Secrets of the Moneylab: How Understanding People Will Increase Your Profits. Kay-Yut Chen and Marina Krakovsky

Secrets of the Moneylab: How Understanding People Will Increase Your Profits. Kay-Yut Chen and Marina Krakovsky

Secrets of the Moneylab: How Understanding People Will Increase Your Profits.

Secrets of the Moneylab: How Understanding People Will Increase Your Profits. Kay-Yut Chen and Marina Krakovsky

by Chen, Kay-Yut

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
0670919454
ISBN 13
9780670919451
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About This Item

Portfolio, 2011. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ? Use incentives to influence employees, suppliers, and buyers ? Determine whom to trust, and how much ? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ? Take advantage of the human tendency to game the system In the spirit of Predictably Irrational , but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0670919454I4N00
Title
Secrets of the Moneylab: How Understanding People Will Increase Your Profits. Kay-Yut Chen and Marina Krakovsky
Author
Chen, Kay-Yut
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0670919454
ISBN 13
9780670919451
Publisher
Portfolio
Date Published
2011

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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