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The Selling of the President: The Classical Account of the Packaging of a
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The Selling of the President: The Classical Account of the Packaging of a Candidate Paperback - 1988

by McGinniss, Joe

  • Used

McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.

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Details

  • Title The Selling of the President: The Classical Account of the Packaging of a Candidate
  • Author McGinniss, Joe
  • Binding Paperback
  • Edition Reprint
  • Condition UsedVeryGood
  • Pages 251
  • Volumes 1
  • Language ENG
  • Publisher Penguin Books, E Rutherford, New Jersey, U.S.A.
  • Date 1988-08-02
  • Bookseller's Inventory # 52GZZZ01Y11T_ns
  • ISBN 9780140112405 / 0140112405
  • Weight 0.49 lbs (0.22 kg)
  • Dimensions 7.9 x 4.99 x 0.62 in (20.07 x 12.67 x 1.57 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Nixon, Richard M, Television in politics - United States
  • Library of Congress Catalog Number 88002501
  • Dewey Decimal Code 324.973

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Summary

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:

  • Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
  • Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
  • Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
  • And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

From the publisher

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.

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Citations

  • Brill's Content, 06/01/2000, Page 99

About the author

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.

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