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Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition

Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition Paperback / softback - 2003 - 2nd Edition

by D.Kirk Davidson

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  • Paperback

Description

Paperback / softback. New. Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.
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Details

  • Title Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition
  • Author D.Kirk Davidson
  • Binding Paperback / softback
  • Edition number 2nd
  • Edition 2
  • Condition New
  • Pages 246
  • Volumes 1
  • Language ENG
  • Publisher Praeger
  • Date 2003-12-30
  • Features Index, Table of Contents
  • Bookseller's Inventory # B9781567206456
  • ISBN 9781567206456 / 156720645X
  • Weight 0.93 lbs (0.42 kg)
  • Dimensions 9.18 x 6.58 x 0.77 in (23.32 x 16.71 x 1.96 cm)
  • Library of Congress subjects Marketing - Social aspects, Marketing - Moral and ethical aspects
  • Library of Congress Catalog Number 2003045786
  • Dewey Decimal Code 658.8

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Citations

  • Choice, 07/01/2004, Page 2088

About the author

D. KIRK DAVIDSON is Associate Professor and Chair of the Department of Business, Accounting, and Economics at Mount Saint Mary's College in Emmitsburg, Maryland.