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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth
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The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders Hardcover - 2009 - 1st Edition

by Davis, Scott M

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Wiley-Interscience, 2009-05-26. 1. hardcover. Used: Good.
Used: Good
NZ$16.59
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From the publisher

Includes bibliographical references and index.

About the author

Scott M. Davis is a senior partner at Prophet, was an adjunct professor at the Kellogg Graduate School of Management at Northwestern University, and has guest lectured at many top MBA programs, including Harvard, NYU, Columbia, and the University of Chicago. He has worked with top executives at companies such as GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. He is frequently cited in publications such as The Wall Street Journal, Reuters, USA Today, BusinessWeek, Advertising Age, Brandweek, Marketing News, Management Review, Inc. Magazine, and Crain's. He is the author of Brand Asset Management and coauthor of Building the Brand-Driven Business.