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The Soap Opera Paradigm: Television Programming and Corporate Priorities

The Soap Opera Paradigm: Television Programming and Corporate Priorities Paperback / softback - 2004

by James H. Wittebols

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Description

Paperback / softback. New. The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming.
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About the author

James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.