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Spanning Silos: The New CMO Imperative
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Spanning Silos: The New CMO Imperative Hardcover - 2008

by Aaker, David A

  • Used
  • Good
  • Hardcover

Description

Harvard Business Review Press, 2008. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Good
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Details

  • Title Spanning Silos: The New CMO Imperative
  • Author Aaker, David A
  • Binding Hardcover
  • Edition 1st ed.
  • Condition Used - Good
  • Pages 217
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Date 2008
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # G1422128768I3N10
  • ISBN 9781422128763 / 1422128768
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.2 x 6.1 x 0.9 in (23.37 x 15.49 x 2.29 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2008016212
  • Dewey Decimal Code 658.8

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Citations

  • Reference and Research Bk News, 02/01/2009, Page 132

About the author

David A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (8th edition), Building Strong Brands, Managing Brand Equity, and From Fargo to the World of Brands.