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Spanning Silos: The New CMO Imperative Hardcover - 2008
by Aaker, David A
- Used
- Good
- Hardcover
Description
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Details
- Title Spanning Silos: The New CMO Imperative
- Author Aaker, David A
- Binding Hardcover
- Edition 1st ed.
- Condition Used - Good
- Pages 217
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, New Delhi
- Date 2008
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # G1422128768I3N10
- ISBN 9781422128763 / 1422128768
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.2 x 6.1 x 0.9 in (23.37 x 15.49 x 2.29 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2008016212
- Dewey Decimal Code 658.8
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Citations
- Reference and Research Bk News, 02/01/2009, Page 132