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The Sponsor: Notes on a Modern Potentate (Galaxy Books) Paperback - 1979
by Barnouw, Erik
- Used
- Good
- Paperback
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Details
- Title The Sponsor: Notes on a Modern Potentate (Galaxy Books)
- Author Barnouw, Erik
- Binding Paperback
- Edition First Edition
- Condition Used - Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, Cary, North Carolina, U.S.A.
- Date September 20, 1979
- Bookseller's Inventory # 0195026144.G
- ISBN 9780195026146 / 0195026144
- Weight 0.67 lbs (0.30 kg)
- Dimensions 8.5 x 5.5 x 0.54 in (21.59 x 13.97 x 1.37 cm)
- Reading level 1220
- Dewey Decimal Code 306.485
First line
When radio station KDKA, Pittsburgh, went on the air in November 1920 as a venture of the Westinghouse Electric and Manufacturing Company, it set off extraordinary explosions.
From the rear cover
Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.