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Sport Communication: An International Approach

Sport Communication: An International Approach Paperback - 2017

by Chuka Onwumechili

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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and nati
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Details

  • Title Sport Communication: An International Approach
  • Author Chuka Onwumechili
  • Binding Paperback
  • Edition Paperback
  • Condition New
  • Pages 374
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2017-09-14
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index
  • Bookseller's Inventory # ria9781138281875_pod
  • ISBN 9781138281875 / 1138281875
  • Weight 1.49 lbs (0.68 kg)
  • Dimensions 9.6 x 6.9 x 0.9 in (24.38 x 17.53 x 2.29 cm)
  • Library of Congress subjects Communication in sports, Mass media and sports
  • Library of Congress Catalog Number 2017013926
  • Dewey Decimal Code 070.449

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From the publisher

Sport is a global business. Now more than ever, sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.

Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.

Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

About the author

Chuka Onwumechili is Professor of Strategic, Legal and Management Communication at Howard University in Washington D.C., USA. Alongside his role as Department Chair, he is Editor-In-Chief of The Howard Journal of Communications, a position he assumed in September 2014. He has authored, co-authored, and co-edited ten books, including most recently Identity and Nation in African Football: Fans, Community and Clubs. He has also published in several peer-reviewed academic journals. His research interests currently focus on football and communication, particularly as it intersects with the African continent.